Today Gucci has announced Sabato de Sarno as their new creative director. Sabato will follow in Alessandro Michele's iconic footsteps and will undoubtedly ring in a new era for the fashion house. But who is Sabato and what will his appointment mean?
Today Gucci has announced Sabato de Sarno as their new creative director. Sabato will follow in Alessandro Michele's iconic footsteps and will undoubtedly ring in a new era for the fashion house. But who is Sabato and what will his appointment mean?
Today Gucci has announced Sabato de Sarno as their new creative director. Sabato will follow in Alessandro Michele's iconic footsteps and will undoubtedly ring in a new era for the fashion house. But who is Sabato and what will his appointment mean?
Who were Gucci's past creative directors and what did they contribute to the house?
Let's take a quick tour down memory lane. Not many have held the seat of creative director at Gucci but the ones who have, have had a memorable contribution to the brand.
When Tom Ford was Gucci's creative director from 1994 - 2004, he helped revitalize the brand and made it a major player again in the fashion industry. Ford can be credited with modernising the brand's aesthetic, making it more luxurious and sexy. He also helped to expand the brand into new areas, such as accessories and home decor.
During Frida Giannini's tenure from 2005 - 2014, Giannini continued to build on the vision of Ford to help further establish Gucci as a fashion power house. With Giannini, Gucci was known for using bold colours, prints and new handbag styles were introduced, such as the "Flora" print.
With Alessandro Michele as Gucci's creative director from 2015 - 2022, the brand evolved aesthetically with a more eclectic and vintage-inspired look. Michele also introduced a more sustainable approach to the brand's productions and designs. Overall, he was credited for a visionary evolution of the house, elevating the brand to a whole new plateau.
So who is Sabato de Sarno?
So far little is known about Sabato de Sarno even though he has quite the resume, having worked at a number of renowned luxury houses. De Sarno previously worked at Prada and Dolce & Gabbana and his last position was that of fashion director at Valentino. In this position, De Sarno worked closely with Pierpaolo Piccioli to oversee the men's and women's ready-to-wear collections and has proven to be an impressive asset (last year's Valentino fuchsia — was that De Sarno?).
In a statement, De Sarno says: “I am deeply honored to take on the role as Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”
Alessandro Michele's departure at Gucci shocked the world last year and so there's big shoes to fill for De Sarno. Will De Sarno introduce a new cutting edge aesthetic to the brand, much like Ford and Michele did? Or will De Sarno continue to build in the direction Gucci is currently in? Either way — the world is in full anticipation and we cannot wait to find out.
Today Gucci has announced Sabato de Sarno as their new creative director. Sabato will follow in Alessandro Michele's iconic footsteps and will undoubtedly ring in a new era for the fashion house. But who is Sabato and what will his appointment mean?
Who were Gucci's past creative directors and what did they contribute to the house?
Let's take a quick tour down memory lane. Not many have held the seat of creative director at Gucci but the ones who have, have had a memorable contribution to the brand.
When Tom Ford was Gucci's creative director from 1994 - 2004, he helped revitalize the brand and made it a major player again in the fashion industry. Ford can be credited with modernising the brand's aesthetic, making it more luxurious and sexy. He also helped to expand the brand into new areas, such as accessories and home decor.
During Frida Giannini's tenure from 2005 - 2014, Giannini continued to build on the vision of Ford to help further establish Gucci as a fashion power house. With Giannini, Gucci was known for using bold colours, prints and new handbag styles were introduced, such as the "Flora" print.
With Alessandro Michele as Gucci's creative director from 2015 - 2022, the brand evolved aesthetically with a more eclectic and vintage-inspired look. Michele also introduced a more sustainable approach to the brand's productions and designs. Overall, he was credited for a visionary evolution of the house, elevating the brand to a whole new plateau.
So who is Sabato de Sarno?
So far little is known about Sabato de Sarno even though he has quite the resume, having worked at a number of renowned luxury houses. De Sarno previously worked at Prada and Dolce & Gabbana and his last position was that of fashion director at Valentino. In this position, De Sarno worked closely with Pierpaolo Piccioli to oversee the men's and women's ready-to-wear collections and has proven to be an impressive asset (last year's Valentino fuchsia — was that De Sarno?).
In a statement, De Sarno says: “I am deeply honored to take on the role as Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”
Alessandro Michele's departure at Gucci shocked the world last year and so there's big shoes to fill for De Sarno. Will De Sarno introduce a new cutting edge aesthetic to the brand, much like Ford and Michele did? Or will De Sarno continue to build in the direction Gucci is currently in? Either way — the world is in full anticipation and we cannot wait to find out.
Today Gucci has announced Sabato de Sarno as their new creative director. Sabato will follow in Alessandro Michele's iconic footsteps and will undoubtedly ring in a new era for the fashion house. But who is Sabato and what will his appointment mean?
Today Gucci has announced Sabato de Sarno as their new creative director. Sabato will follow in Alessandro Michele's iconic footsteps and will undoubtedly ring in a new era for the fashion house. But who is Sabato and what will his appointment mean?
Who were Gucci's past creative directors and what did they contribute to the house?
Let's take a quick tour down memory lane. Not many have held the seat of creative director at Gucci but the ones who have, have had a memorable contribution to the brand.
When Tom Ford was Gucci's creative director from 1994 - 2004, he helped revitalize the brand and made it a major player again in the fashion industry. Ford can be credited with modernising the brand's aesthetic, making it more luxurious and sexy. He also helped to expand the brand into new areas, such as accessories and home decor.
During Frida Giannini's tenure from 2005 - 2014, Giannini continued to build on the vision of Ford to help further establish Gucci as a fashion power house. With Giannini, Gucci was known for using bold colours, prints and new handbag styles were introduced, such as the "Flora" print.
With Alessandro Michele as Gucci's creative director from 2015 - 2022, the brand evolved aesthetically with a more eclectic and vintage-inspired look. Michele also introduced a more sustainable approach to the brand's productions and designs. Overall, he was credited for a visionary evolution of the house, elevating the brand to a whole new plateau.
So who is Sabato de Sarno?
So far little is known about Sabato de Sarno even though he has quite the resume, having worked at a number of renowned luxury houses. De Sarno previously worked at Prada and Dolce & Gabbana and his last position was that of fashion director at Valentino. In this position, De Sarno worked closely with Pierpaolo Piccioli to oversee the men's and women's ready-to-wear collections and has proven to be an impressive asset (last year's Valentino fuchsia — was that De Sarno?).
In a statement, De Sarno says: “I am deeply honored to take on the role as Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”
Alessandro Michele's departure at Gucci shocked the world last year and so there's big shoes to fill for De Sarno. Will De Sarno introduce a new cutting edge aesthetic to the brand, much like Ford and Michele did? Or will De Sarno continue to build in the direction Gucci is currently in? Either way — the world is in full anticipation and we cannot wait to find out.
Today Gucci has announced Sabato de Sarno as their new creative director. Sabato will follow in Alessandro Michele's iconic footsteps and will undoubtedly ring in a new era for the fashion house. But who is Sabato and what will his appointment mean?
Who were Gucci's past creative directors and what did they contribute to the house?
Let's take a quick tour down memory lane. Not many have held the seat of creative director at Gucci but the ones who have, have had a memorable contribution to the brand.
When Tom Ford was Gucci's creative director from 1994 - 2004, he helped revitalize the brand and made it a major player again in the fashion industry. Ford can be credited with modernising the brand's aesthetic, making it more luxurious and sexy. He also helped to expand the brand into new areas, such as accessories and home decor.
During Frida Giannini's tenure from 2005 - 2014, Giannini continued to build on the vision of Ford to help further establish Gucci as a fashion power house. With Giannini, Gucci was known for using bold colours, prints and new handbag styles were introduced, such as the "Flora" print.
With Alessandro Michele as Gucci's creative director from 2015 - 2022, the brand evolved aesthetically with a more eclectic and vintage-inspired look. Michele also introduced a more sustainable approach to the brand's productions and designs. Overall, he was credited for a visionary evolution of the house, elevating the brand to a whole new plateau.
So who is Sabato de Sarno?
So far little is known about Sabato de Sarno even though he has quite the resume, having worked at a number of renowned luxury houses. De Sarno previously worked at Prada and Dolce & Gabbana and his last position was that of fashion director at Valentino. In this position, De Sarno worked closely with Pierpaolo Piccioli to oversee the men's and women's ready-to-wear collections and has proven to be an impressive asset (last year's Valentino fuchsia — was that De Sarno?).
In a statement, De Sarno says: “I am deeply honored to take on the role as Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”
Alessandro Michele's departure at Gucci shocked the world last year and so there's big shoes to fill for De Sarno. Will De Sarno introduce a new cutting edge aesthetic to the brand, much like Ford and Michele did? Or will De Sarno continue to build in the direction Gucci is currently in? Either way — the world is in full anticipation and we cannot wait to find out.