Alexander McQueen

SS21 Ready to wear — First Light

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What is it and what is it about?

To present their SS21 ready-to-wear collection, Alexander McQueen presents First Light — a short film directed by British filmmaker Jonathan Glazer (known for Sexy Beast and Under the Skin). Set in an industrial, almost apocalyptic London, the film sees models Jill Kortleve, Nyagua Ruea and Celina Ralph walking the banks of the Thames in their voluminous dresses. The lockdown London backdrop captures the world's gloomy and eerie predicament. But there's a hopeful energy of excitement and escape as well, marking a new sense of life.

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Why do we love it?

With the new collections, the brand goes back to the roots of shapes, silhouettes and volumes. “Shape, silhouette and volume, the beauty of the bare bones of clothing stripped back to its essence — a world charged with emotion and human connection,” says Sarah Burton (creative director) of the collection. The collections feature couture dresses, powerful suits with masculine silhouettes, biker jackets, Prince of Wales checks and all the Alexander McQueen trademarks like craftsmanship, on-point tailoring and romanticism we're used to from the brand. But what we love even more, is the brand's presentation of the women's and men's collection together for the first time. It underscores the brand's consistently innovative, inclusive and gender-neutral vision for the future. Which we are all here for.

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Where can I see the full collection?

Here's our favorite designs from the SS21 ready-to-wear campaign!