Immersive Experiences
Immersive Experiences
Technology is increasingly changing our lives. Sometimes for the worse, sometimes the better. In this case, we've summed up some of our favorite technological developments we've seen lately that create an all new immersive experience. From fashion to art and music — we're sharing our favorites!
Raf Simons's History of My World
What is it?
Raf Simons has launched a new online platform, History of My World, offering a curated collection of pieces designed by the Raf Simons Studio. From handmade raw-edge wool blankets to sage-colored bottle-shaped candles and coffee table books — all items are selected for the retail shop by Raf himself. The unique retail platform isn't only aligned with the designer's aesthetic and creative philosophy, it offers a glimpse into Raf's personal world as well.
Why do we love it?
Brands are seeking a diverse array of channels to establish an online experience for their followers. And in an age where even consumers are opening up curated shops for vintage jewellery or other finds, why not have brands partake in the experience as well. And we are all for a curated shop by Raf himself!
Emma McIntosh's The Gallery with a Brief
What is it?
The Gallery with a Brief (Paperback) is a virtual art platform where creatives are invited to participate in virtual exhibitions. Created by Emma McIntosh, who has previously worked for Christopher Kane, Roksanda and Mary Katrantzou, the creative platform is an immersive Instagram exhibition where artists are given a brief in advance. "The idea behind this is to set a challenge for all the artists involved and to prompt new ways of thinking and working," says Emma. The works featured here are by Melvene James Aquende.
Why do we love it?
Instagram may be widely known as a social media channel for influencers and influencer-wannabees, but today it offers a host of creative opportunities. After all, why not create a virtual gallery on an app that we all peruse for hours on end every single day. We think it's a marvellous idea!
Why not create a virtual exhibition on an app that we all peruse for hours on end every single day.
Balenciaga's Afterworld
What is it?
Demna Gvasalia presents Balenciaga's Fall 2021 collection with an immersive video game. In the game 'Afterworld', players are taken on a post-apocalyptic journey, through futuristic landscapes. All characters are, of course, styled in Balenciaga's new Fall 2021 collection.
Why do we love it?
Fashion and technology come together in an immersive and transformative gaming experience. Not only is this a perfect way to view the new collection during a pandemic, it also offers a new way for followers to experience the brand's creative vision and visual aesthetics. All packaged in a daring and playful video game.
Centre Pompidou's Matisse Exhibition
What is it?
The Matisse exhibition recently opened at the Centre Pompidou museum in Paris, however, due to the pandemic, the exhibition has now been postponed. On popular demand, the museum has created a virtual experience for the Matisse exhibition. Complete with guide and all!
Why do we love it?
One of the good things to come out of the global crisis, is the advancement of technology and incorporation in our daily routines. And museums jumping in on it, is just one of the highlights in these gloomy days!
Valentino's Boiler Room
What is it?
Valentino teams up with London's music platform Boiler Room, for a virtual dance party. Boiler Room is known for virtually streaming live DJ sets. And for this edition, South Korean singer and producer CIFIKA will be taking the stage on December 22 while Boston rapper BIA will take over on December 23. Naturally, both artists will be donned in Valentino designs, selected bij Pierpaolo Piccoli himself. Head over to the Boiler Room site or YouTube channel on December 22 and 23 for the live stream.
Why do we love it?
Fashion and music have always gone hand in hand. And don't we love a virtual dance set! This is another way for brands to create experiences outside of shopping that engage their followers. We will certainly tune in — will you?